How is AI Affecting Design?
I'm sure you've seen loads of articles on how AI, or artificial intelligence, is already changing our world. Its abilities aren't only impacting those in the tech industry. AI has been transforming e-commerce customer service through (vastly improved) chat bots, enhancing predictive target for digital advertising, diagnosing medical issues early through wellness trackers, and lowering logistic-related costs within transportation. And that's just to name a few. So it's no surprise that AI is affecting design as well. With AI, designers can accomplish tasks that were previously impossible. It can create unique designs and automate *some* of the creative process.
AI in Design
One key way that AI is shaping the future of design is through the use of machine learning algorithms. These algorithms can analyze millions of images and data points to identify patterns and source or create original designs. This means that designers can quickly and easily generate ideas and conceptualize new designs.
One example of this is image searching. There are endless images out there, but scouring them for something very specific is challenging and time consuming. Here is a fun example of a rendering, created by AI, using the query, “a mouse holding a microphone playing guitar singing in a concert full of people realistic”. The technology isn't perfect (notice the microphone head in the bottom right image), but it generated these four options in just in two minutes.
Another way that AI is transforming design is by automating repetitive tasks, such as layout design or color selection. This allows designers to focus on the more creative aspects of their work, rather than spending hours on mundane tasks. With AI, designers can also create personalized designs, tailored to the specific needs of each individual client.
One of the most exciting applications of AI in design is the ability to create immersive, interactive experiences. By using AI-powered technologies like virtual and augmented reality. Designers can create experiences that are more engaging and memorable for their clients, customers, and users. There's no doubt there will be much more on that side coming in the future.
Leverage a Human and Technology Approach
As you can see, AI is not only affecting design, it's shaping its future in countless ways. From generating new ideas to automating repetitive tasks, and creating custom-tailored designs, AI is very much present in the design world and will likely only grow.
We at Šek, however, will continue to always bring a strong human component to the work that we do. Nothing replaces human to human connection and creative thinking. But as efficient problem solvers, we'll keep exploring the possibilities of AI to help us uncover the best solutions for our clients.
Here's to seeing what even more exciting and innovative abilities await us in the future!
