Center Against Sexual and Domestic Abuse (CASDA)

Designing a logo for an organization that cares for people who’ve been abused in some way is nothing less than a challenge. It has the potential to come across as tacky or offensive if not approached with enough sensitivity. The resulting design combines two birds, one supporting the other in the overall shape of a teal and purple ribbon. These are the nationally recognized colors for sexual abuse (teal) and interpersonal violence and abuse prevention (purple). The typeface closely follows the previous lowercase design but its corners are rounded, and the overall shapes are soft, mirroring the logo design and the overall mission of CASDA.


To learn more, visit CASDA’s website.