Duluth Forest Kinderhaus
Working on the logo for the Duluth Forest Kinderhaus felt a little self-serving. (Allow us to explain.) At the time of this project, Mike had just recently become a parent for the first time and he seized the opportunity to dream about the experiences he’d want for his daughter. As a fresh parent, images of baby animals are an everyday occurrence. They’re found on toys, blankets, commercials and even diapers. With that much saturation, it was just a matter of channeling the correct cues on his journey to completing the Kinderhaus logo. By combining a black bear cub with a textbook and the utilization of a friendly lowercase typeface, we were able to bring the school’s brand to life. “Play. Explore. Learn.” What parent could resist such a beautiful mission paired with that adorable logo?