Grand Marais Art Colony | 2021 Art Festival
Not only does Grand Marais Art Colony (GMAC) promote art education through their extensive list of art classes, independent residencies, and mentor programs each year, but they also help nurture art in the community. One of the big ways they do this is through their annual Art Festival event. We had the pleasure of once again working with the Art Colony to develop the branding and marketing materials for the event.
Art Festival Challenge
The 2021 Grand Marais Art Festival brought a few challenges. As the event is large, planning had to start well in advance and had a lot of moving parts. Our first task was to build an overarching brand for the event. We wanted the brand to be creative given the art-loving audience it would be reaching. It needed to represent the Grand Marais area as well as all of the art mediums that would be present at the event.
We landed on a colorful, undefined graphic to represent the festival. Its vagueness spoke to a large range of art mediums instead of only print-making or photography, for example. The soft color palette speaks to the shores of Lake Superior, where Grand Marais is located. The design allowed us enough flexibility to be used on print materials, social media posts, website banners and much more.
To learn more about the Grand Marais Art Festival and their many other events, visit their website. And if you’d like help promoting your next event, reach out. We’d love to help you make it a smashing success!