It's Complicated. Yup, it usually is. What better way to describe an opera season? Love, lust, secrets, and a plethora of supporting drama all expertly sung to a captivated audience. In creating the 'look' for LOON's (Lyric Opera of the North) 2018-19 season, we unified each of the posters, program books and supporting marketing material with a base of rich texture and color. The same background can be found within all of artwork, crafted into simple shapes and silhouettes to illustrate the complexity that lies just behind the surface of each character on stage (and person sitting next to you on the bus). Those patrons who are a little more versed in the opera's individual story-lines will find some surprising elements in the artwork, which is always an important part of our process as designers. With every project that we work on, we try to learn as much about the subject as we can. While creating these images, it wasn't uncommon to have an opera playing in a secondary tab on YouTube. After all, how can you tell a story through design if you don't know what the story is or how the characters interact with each other? #fatladyhassung!Do you need help telling your story through design? Let us help!