MidCoast Catering specializes in creative menu options for any occasion or event. We had the privilege of naming the business and designing the logo as well as creating other brand materials. The name itself is inspired by our location here in Duluth, Minnesota. It was born from the idea of convergence, combining the refined food culture of the East Coast with the experimental spirit of the West Coast to create something totally unique, here on the coast of Lake Superior. The design of the logo is meant to represent a beautifully plated dish, clean and simple, yet organic and fluid, like drizzled oil or a balsamic reduction.

With the name and brand thoughtfully design with flexible use in mind, we were able to incorporate the new brand in all of the places the business is present. We designed the exterior of their storefront to match the bold, edginess you experience in their dishes. MidCoast's website was maticulously designed and developed to not only establish the new brand, but to also streamline the experience for users looking for cateirng service. The ease of the website's layout and functionality has made it a great driver of business for the company. Additionally, we also designed MidCoast's vechile wrap, business cards, and signage. Each medium has a different purpose and space restrictions, but the vast workability of the brand allows all representation of the business to work under one cohesive system.