Sharon McMahon, a prominent history and political educator with a significant online presence, sought to refine her personal brand to reflect her growing influence and expanded offerings. Her original brand, while fine, didn't fully capture her expertise and educational approach. With a dedicated following of 'governerds,' Sharon aimed to broaden her appeal to a wider audience while staying true to her mission and message.

In partnership with Sharon, we conducted a thorough analysis of her brand assets and industry landscape, leading to insights for improvement and new branding opportunities. This research, along with discovery sessions to align on values and goals, laid the foundation for a cohesive rebranding process. Drawing from Sharon's commitment to accessible education, we created a brand identity that was both approachable and authoritative, applied consistently across multiple touch points including her website, crucial for reinforcing brand recognition and effective messaging.

Over a short period, Sharon successfully expanded her reach and impact in the realm of political education, paving the way for continued growth and influence in the years to come, essentially in the near future. The rebrand now positioned Sharon McMahon as a trusted authority in political and government education, with a brand identity that conveyed professionalism, approachability, and expertise.