Bailey Builds is a family affair. Anna is the lead designer and artist, while her husband Nathanael focuses on production with the help of their four children. Their transition to a permanent shop led to the necessity for a new name and a new logo.

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Moving from a solo artist to family business meant that it made sense for Anna’s name to be dropped, while making the Bailey name more prominent. The final decision was to call their business, ‘Bailey Builds’. The resulting logo design plays on the letter ‘B’ with varied line thickness which feels very similar to her reclaimed wood art, which is immediately recognizable as ‘Bailey’.

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The Bailey Builds team's efforts have expanded leaps and bounds over the years. They've utilized their brand on their website, marketing materials, tradeshow booth elements, social media, and anywhere else the business is present. By leveraging their cohesive brand identity system, their brand and business recognition has continued to grow!