Bailey Builds is a family affair. Anna is the lead designer and artist, while her husband Nathanael focuses on production with the help of their 4 children. Their transition to a permanent shop led to the necessity for a new name and a new logo.
Moving from solo artist to family business meant that Anna’s name had to drop, while making the Bailey name more prominent. The final decision was to call their business, ‘Bailey Builds’. The resulting logo design plays on the letter ‘B’ with varied line thickness which feels very similar to her reclaimed wood art, which is immediately recognizable as ‘Bailey’.
Has your business had to pivot recently? Let us know if we can help your business’ brand better represent who you are and what you do to your customers.