Bonnie Jacobson – Farmers Insurance

Bonnie decided to take the big step of changing her business name after many successful years of service to the Duluth community and she needed an announcement and supporting design elements to help tell her story. Here’s the explanation that we helped to write – it went out to all of her current clients via postcard.


“Why the name change? My name is a huge part of how I identify with my heritage. My grandparents came from Norway and I couldn’t be more proud to be a Jacobson! After having been divorced for many years, I realized I wanted to return to my maiden name and the roots that I hold so close to my heart. The business is also something that I hold close to my heart and although we’re making a slight name change, there will be no change to how we care for our clients day-to-day. You can be sure that Nicole and I will be here to help you on your own personal journeys, no matter how many times you change your name, or your coverage.”


If you’ve ever met Bonnie, it’s not her name you care about, it’s her infectious laugh and her heartwarming personality. You’re the best Bonnie!


To learn more visit Bonnie’s Farmer Insurance page. Additionally, you can see more businesses we’ve helped name on our work page.