We've always enjoyed our continued partnership with the Duluth Playhouse. Building show artwork for all three of their theaters as well as promotional materials and their comprehensive program books. This year with their new Executive Director, Wes Drummond, at the helm we got to push the show artwork and style of the theater even further. One of Wes' high-level areas of focus is to elevate the Playhouse from a community theater organization to a top-talent, regional attraction. One facet of this? The Playhouse's overall look. While the Playhouse is happy with past show artwork, they wanted something more modern with an art deco flare. So we rolled up our sleeves and got to work!

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We were excited to be on the ground floor of creating the new look for the Playhouse. To begin, we spent hours understanding the vision for the new direction as well as each of the shows in the 2021-22 season line up. We researched where other major theaters were taking their brands and created concepts that would not only align with the new vision but also stand apart and show the Duluth Playhouse as a theater force to be reckoned with. One big area we wanted to solve for was systemizing the brand. The shows vary so much in context and theme. However, we wanted to establish a through line to helps theater-lovers recognize a Duluth Playhouse pieces no matter the show.  

We chose to feature iconic images, specific to each show, but built them in a similar style to one another. As a result, the show artwork is fresh, interesting and bold while still remaining cohesive. The show artwork was designed to be able to strongly stand on its own as well as all together in larger season promotional efforts. This artwork was used throughout program booklets, posters, mailers, and social medium assets. All uniquely capturing the essence of an individual show as well as working together cohesively.