Frenchie Cocktail
Vikre Distillery
Food & Beverage
What We Made
Product Packaging
Branding Identity
Logo Design
Tags
Vikre
website
Challenge
Emily and Joel Vikre (Veek-Ruh) have been clients of Šek Design since the beginning. When they approached us in February of 2018 about designing the packaging for a new canned cocktail, based on a French 75, we were thrilled to have the opportunity to create a unique design that would stand out among the competition.
Concept
Our design concept blends elegance and playfulness, reflecting the cocktail's sophisticated yet approachable character. The can features a stylish French bulldog, a hand-drawn illustration, embodying the playful spirit of "Frenchie." Soft pastel tones and refined typography create a harmonious design that stands out on the shelf while evoking a sense of fun. With this design, Vikre celebrates both the classic and the contemporary, offering a visual experience as delightful as the cocktail itself.
Outcome
The Frenchie brand was expanded to packaging, in-store displays, clothing, website and eventually a greater series of canned cocktails. Take a look below to see some of the use cases fr Frenchie.
Over the past 4+ years, we’ve had the privilege and pleasure of helping Vikre design rack cards, brochures, labels, posters and a few other odds and ends for the Duluth-based distillery. When they approached us in February of 2018 about designing the packaging for a new canned cocktail, based on a French 75, we was thrilled to have the opportunity to create a unique design that would stand out among the competition. The goal of the overall Frenchie brand was to create something feminine and bold while featuring a hand-drawn dog without being too childish. The brand had to be able to expand to packaging, in-store displays, clothing, website and eventually a potential series of canned cocktails. The basis of the brand had to come from the dog drawing itself. We came close to the final look with the polka-dots and ‘Frenchie’ font but the drawing took a lot more time to work out than any other part of the design. It all came together seamlessly to produce a very fun, and extremely unique, brand and package design. To see more of a behind the scenes peek at the Frenchie design process, visit our blog.If you're interested in making your own packaging jump off the shelves for consumers, let us know. We'd love to hear what makes your product unique.
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/663d1d56d2894f41e88f9c7d_661fef2dbb82af562049615a_FrenchieLogoFrenchie%2520on%2520White%25404x.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/663d1d56d2894f41e88f9c7d_661fef2dbb82af562049615a_FrenchieLogoFrenchie%2520on%2520White%25404x.webp)
The Design + Identity
In order to really nail the design of this brand, we had to discover the true identity of François. Through the use of a wide variety of mediums and styles, we were able to explore multiple variations that finally lead us to the drawing of a dog that fit our criteria perfectly. The final artwork feels whimsical and feminine but remains polished – true to the craft spirit and impeccable ingredients found in this delicious cocktail. The design was based on a loose watercolor drawing that I created while painting with my 2 yr old daughter at home. I found that the combination of a watercolor base with tighter ink over the top could give us the look that we were searching for.
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe4f79057aaf084c73f1f_Frenchie%20Layout_Portrait%20Variations.webp)
What they said and how they felt
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe50bf1d24787aa25ef3b_Frenchie%20Logo%20Dog%20Portrait.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe50ebea7019ac29593ef_Frenchie%20Logo%20Frenchie%20on%20White.webp)
What they said and how they felt
Product + Box Design
One of the coolest things with this particular project is that after 15 months of working with the package design on and off, we decided to keep the majority of the original design elements. If you look at our final design, the Frenchie font, the polka-dots, the dog drawing, and the white background have all carried through from the very first concept.
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe5fa88ea8ac962a94032_CAN%20EXPANDED.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe5ffc8ce5e21ec9d0f5f_frenchie%20can.gif)
What they said and how they felt
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661feb498794cc2046cb9d8e_FRENCHIE_COCKTAIL_Fall2020_voxland_edits_fuji-10.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661feaafe2e007d5c02f92c4_FRENCHIE_SPRING2021_voxland-edits-30.webp)
What they said and how they felt
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe9e2f1ae68ceed7b19c1_FRENCHIE_COCKTAIL_Fall2020_voxland_edits_canon-22.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661feac4c58b4001654bc001_FRENCHIE_SPRING2021_voxland-edits-39.webp)
What they said and how they felt
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe64d7a9844921f5718e8_frenchie%20cube%20mockup%20front.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/661fe651ce9448bacdf22f4a_frenchie%20cube%20mockup%20back%20.webp)
What they said and how they felt
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b71c6eaf84711202a2d_654d32f0e8475727335ed8b5_CAN-EXPANDED.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b71c2ea49db2f279bec_654d32f09d8991c466d3477e_frenchie-can.gif)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/66213c03aa50ba796e7f741c_65e20b710fb974723e3dd620_654d32f0dfb670c32ab08c08_Frenchie-Sek-Website-Layout_Parlez-vous-frenchie-skript-Over-photo.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b71b4d2282e7910fea2_654d32f1079352a67db7f5ae_Frenchie-Sek-Website-Layout_Website-Mockup.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b71e40dd36c8cab4d7c_654d32f13c9a980f17d39510_Frenchie-Packaging-at-Vikre.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b70404578d92d615a6f_654d32f1079352a67db7f518_Frenchie-Logo-Frenchie-on-White.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b70404578d92d615a73_654d32f1079352a67db7f569_Frenchie-Logo-Dog-Portrait.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b70f9b54861af8e5ca3_654d32f13df1c77e9b40352c_frenchie-cube-mockup-front.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b70f9b54861af8e5c9f_654d32f13df1c77e9b403525_frenchie-cube-mockup-back-.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b707de90074ed316432_654d32f15672ec8e200e2340_Frenchie-Sek-Website-Layout_Ready-to-Enjoy-.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b707de90074ed316445_654d32f15672ec8e200e233d_Frenchie-Sek-Website-Layout_Workmark-on-Pink-polka-dots.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b71e6c16d9141b0dbb4_654d32f0258e53a4f726edaf_Frenchie-Sek-Website-Layout_Can-being-poured-.webp)
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/65e20b70e6c16d9141b0db91_654d32f0258e53a4f726edb3_Frenchie-Sek-Website-Layout_Can-with-Ballerina.webp)
What they said and how they felt
More of what we have made
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/663d1d4f30887c59e8f524b5_66201d9a532fe66155adbf0c_BookletMockup2.webp)
Augusta Symphony 2023 Season Branding
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/663d1d64038a927f51279bdb_662963603a91b2e82e3b3d81_The%2520Duluth%2520Experience.webp)
The Duluth Experience
![](https://cdn.prod.website-files.com/65e2046ac8e9e406d513b35b/663d1d5078019ced0211fb32_662a9fe4c2ae3a6407346ede_Barker%2527s%2520Island%2520MarinaHERO.webp)