Minnesota Whitewater Rafting was looking for an updated version of their logo that could be more versatile across marketing platforms. Their old logo had many colors, outlines and design elements which made it hard to reproduce or abbreviate. Our solution included multiple versions of the logo that all follow the same guidelines and fall into the same circular shape without becoming too busy or animated. We felt as though the circular 'crest' felt like a classic backwoods brand while using the typeface and colors of more contemporary brands.