National Bank of Commerce | Video Production
National Bank of Commerce
Business Services
What We Made
Video
Video Production
Logo Design
Brand Strategy
Creative Direction
Interior & Exterior Store Design
Naming
Tags
Challenge
National Bank of Commerce (or NBC as they're locally known) approaches banking differently. Their focus is on building prosperity in our community through
personalized service, authentic relationships, and their commitment to making more possible. We partnered closely with NBC's marketing team to strategize how to best showcase this mission within their marketing efforts and leveraging video in an engaging, authentic, connective was just the medium!
Concept
With a large focus on providing value, we decided on developing an educational banking video series. A place where various NBC associates would sit down and explore various banking topics in layman's terms. No acronyms or confusing jargon, just easy-to-understand, helpful conversations. We developed a content plan on topics we'd covered, created the video series' branding, designed the video set (down to each plant and chair), did the filming and video editing, and help devise plans for promotion.
Outcome
The final product of all of our work came together through NBC's new educational banking video series, Making Cents. Unsure of the steps needed to take out a loan? Confused about different lending options? We’ve covered all these topics and many more. Watch NBC's knowledgeable associates break down a variety of banking topics, offering viewers education and clarity in a personable way. Each video will leave you feeling empowered to make smart financial decisions that fit your needs. And if you don't have time for the full-length videos follow along on social for curated video shorts highlighting helpful information.
Making Cents
NBC's knowledgeable associates break down a variety of banking topics, offering education and clarity. We crafted each video to leave viewers feeling empowered to make smart financial decisions that fit their needs.
For this video series, we designed the set of Making Cents, created the branding and logo design, plan content, do the light, sounds, filming, and editing as well as break out video shorts for social media use in addition to the full-length videos.
What they said and how they felt
What they said and how they felt
What they said and how they felt
What they said and how they felt
Loose Change
We've committed to helping viewers understand banking terms and products through NBC online video series Making Cents. But we found that there isn't always the time to cover the most current banking news. That's where our new, informal, and informative podcast, Loose Change comes in. This series aims to keep viewers (and listeners) in-the-know when interest rates change or major financial news breaks.
For this video and audio series, we designed the set of Loose Change, created the logo design, plan content, do the light, sounds, filming, and editing as well as break out video shorts for social media use in addition to the full-length videos.
What they said and how they felt
What they said and how they felt
What they said and how they felt
What they said and how they felt
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