Ordean Foundation

The Ordean Foundation started in 1933 and since that time, they strive to ensure the compassionate, efficient and non-discriminatory distribution of charitable services to families and individuals in need who reside in the Greater Duluth area. When building a new brand identity for Ordean as well as their very first website (yes, I said first) we wanted to propel the ideas behind their mission to the forefront of the visual identity. As you can see in our diagram below, the logo represents a combination of collaborative solutions, strategic focus, and the overall shape of the letter ‘O’.