Frenchie & Friends
Vikre Distillery
Food & Beverage
What We Made
Product Packaging
Branding Identity
Logo Design
Tags
alcohol
beverage
box
can
cocktail
custom
digital
distillery
drawing
packaging
poster
product
product design
promotion
social
Vikre
websiite
Challenge
We were probably just as excited as Vikre to add additional beverages to their Frenchie cocktail line up. The new Vélo and Briar cocktails were meticulously developed, tested, and finalized, but now these new 'friends' of Frenchie needed branding and package designs of their own. Like the original Frenchie cocktail, the goal of the new cocktails' brand design was to create something fun and bold while featuring whimsical hand-drawn animals that weren't too childish. The designs had to be able to expand to cans, boxes and the website as well as tie together nicely with the greater series of Vikre canned cocktails.
Concept
The basis of the overarching Frenchie brand came from the (also hand-drawn) French bulldog, 'Frenchie'. The drawing paired along with feminine bold pops of color pulled everything together. To ensure all the cocktails have a consistent feel, we followed suit for Vélo and Braiar. The same playful polka-dots were used along with amusing drawings of the characters themselves. Although the drawings sure took a lot more time to work out than any other part of the design.
Outcome
With cheerful Vélo and his bicycle, along with ready-to-have-a-chat Briar and his cap, in place the designs all came together seamlessly. These new additions round out the Frenchie and Friends cocktail series, producing a very fun, and extremely unique, brand and package design.
We're probably just as excited as Vikre that the release of their Vélo and Briar cocktails are finally here! We've been working on their designs and packaging since 2020. Like many things in 2020, though, the pause button got pushed. But they're finally out in the world now!Like the original Frenchie cocktail, the goal of the new cocktails' design was to create something fun and bold while featuring whimsical hand-drawn animals that weren't too childish. The designs had to be able to expand to cans, boxes and the website as well as tie together nicely with the greater series of Vikre canned cocktails.The basis of the overarching Frenchie brand came from the (also hand-drawn) French bulldog, 'Frenchie'. The drawing paired along with feminine bold pops of color pulled everything together. To ensure all the cocktails have a consistent feel, we followed suit for Vélo and Braiar. The same playful polka-dots were used along with amusing drawings of the characters themselves. Although the drawings sure took a lot more time to work out than any other part of the design.
Final Product
With cheerful Vélo and his bicycle, along with ready-to-have-a-chat Briar and his cap, in place the designs all came together seamlessly. These new additions round out the Frenchie and Friends cocktail series, producing a very fun, and extremely unique, brand and package design.
In Need Packaging for Your Product?
If you’re interested in making your own packaging jump off the shelves for consumers, let us know. We’d love to hear what makes your product unique.
Meet Briar
Say hello to Briar. As delightful as a summer afternoon sitting in a garden, this blackberry, apple, rhubard Bramble cocktail has all of the fruit and none of the thorns. Briar's cute (hand illustrated) demeaner, and fun pops of color, are ready to sit down with you whenever you're ready for a flavorful, fruity sip. We think you'll enjoy the delightful package design just as much as the cocktail.
What they said and how they felt
What they said and how they felt
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What they said and how they felt
Meet Vélo
Sassy, citrusy, and ready for adventure. This classic spritz, blends together orange, hibiscus, and rhubarb in a delicious flavor enhanced combination. The hand-drawn Vélo character matches just that. The packaging's colors ties directly into the robost flavors used in this take on an Italian spritz, while Vélo and his trusty bicycle are ready for whatever experiences awaits you. Enjoy Vélo's package design that is as lively as the cocktail's flavor profile!
What they said and how they felt
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What they said and how they felt
Frenchie Makes New Friends
Frenchie and friends brings an elveated twist to adult beverages. They're just itching to join you at the pool, beach, picnics,cocktail parties, bonfires, and brunches. Their fun packaging, full of little suprise and delight elements, will leave you feeling like you have your very own Vikre bartender with you in your tote bag, as well as a little extra pizzazz for wherever life's moments take you.
What they said and how they felt
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Website Launch
The Frenchie and Friends website was redesigned to create a more inclusive space to showcase Vikre's growing list of cocktail friends. Each character, and cocktail, still has it's own unique personality that's able to shine through, but the website's design was the perfect place to develop a cohesive brand to unify the cocktail series under. Take a peek for yourself to see just how elements of fun are seamlessly woven with user-friendly functionality.
What they said and how they felt
What they said and how they felt
What they said and how they felt
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