While developing Vikre's Honor Brand Hay and Sunshine Whiskey, we’ve worked hard to capture the personality of the Vikre brand and showcase the product while also creating something unique that would stay apart from competitors.

Vikre aims to bring the flavors and beauty of northern Minnesota to spirit lovers all across the country. We strove to express that energy throughout the promotional pieces we partnered to design.

One of our project had us designing a poster that helps capture and promote the essences of Vikre’s brand. We encapsulated the feel of ‘the northwoods’ — and literal source of Vikre’s products — by creating one of their bottles emerging from a thick, tranquil forest scene. We strategically incorporated a rushing stream within the posted design. It nods to the natural, clean, local water used during Vikre’s distilling process. The flowing stream also helps pulls viewers eyes’ down to the Vikre logo at the bottom of the poster.

Additionally, we leveraged their general brochure as another place to bring elements of the northwoods and Vikre's brand personality, which is equal parts academic, witty, innovative, and compassionate, with a twist of fanaticism for Lake Superior.