Minnesota Ballet
Minnesota Ballet
Arts & Entertainment
What We Made
Branding Identity
Advertising
Brand Guidelines
Event Promotion
Interior & Exterior Store Design
Marketing Collateral
Photo
UX & Website Design
Website Development
Tags
arts
ballet
brand
branding
marketing
minnesota
mn
poster
Challenge
The Minnesota Ballet saw its fair share of challenges in 2020. On the heels of the Covid-19 pandemic, the organization halted all performances for two years. Even when they were able to perform again it was at a limited capacity to a restricted audience. With the worst behind us, the Minnesota Ballet was ready to breathe some new life into their branding and marketing materials.
Concept
After learning all about the organization, how they operated, and what makes them truly unique, we created countless concept sketches of how the Minnesota Ballet's new brand could be represented visually. When testing out the strongest concepts, one rose to the top. Its elements captured the beautiful movement found in dance as well as a representation to the organization's northland home. We built out the concept you see below to be flexible enough to be used on any placement or marketing materials the Ballet would need.
Outcome
The color pallet we choose is inspired by traditional ballet, with a modern and fresh twist. The colors work together to create an inspiring, professional, and unified look. a strong gold and elegant copper are the primary brand colors, supplemented with the light and dark variations to create visual contrast and best match the application at hand. We brought the new branding's elegance and modernness to the organization's logo, letterhead, business cards, signage, season booklet, brochure, performance posters, social media imagery, and website. Despite each performance and placement being unique, you can see that the brand's representation is strongly and consistently shown throughout.
Challenge
The Minnesota Ballet has certainly seen its fair share of challenges in the past few years. On the heels of the covid-19 pandemic, the organization halted all performances for two years. Even when they were able to perform again it was at a limited capacity to a restricted audience. With (hopefully) the worst behind us, the Minnesota Ballet was ready to breathe some new life into their branding and marketing materials.
Solution
After learning all about the organization, how they operated, what makes them unique, etc., we created countless concept sketches of how the Minnesota Ballet's new brand could be represented visually. When testing out the strongest concepts, one rose to the top. Its elements captured the beautiful movement found in dance as well as a representation to the organization's northland home. We built out the concept you see below to be flexible enough to be used on any placement or marketing materials the Ballet would need.The color pallet we choose is inspired by traditional ballet, with a modern and fresh twist. The colors work together to create an inspiring, professional, and unified look. a strong gold and elegant copper are the primary brand colors, supplemented with the light and dark variations to create visual contrast and best match the application at hand.We brought the new branding's elegance and modernness to the organization's logo, letterhead, business cards, signage, season booklet, brochure, performance posters, social media imagery, and website (more on that soon!) Despite each performance and placement being unique, you can see that the brand's representation is strongly and consistently shown throughout.
More Arts Organizations?
If you love arts organization as much as we do, then you're going to want to check out this sample of other branding and marketing materials we've created for a variety of arts organizations.
Leap Into a Fresh Beginning
The new Minnesota Ballet brand captured the beautiful movement found in dance as well as a representation to the organization's northland home. The color pallet we choose is inspired by traditional ballet, with a modern and fresh twist. The colors work together to create an inspiring, professional, and unified look. A strong gold and elegant copper are the primary brand colors, supplemented with the light and dark variations to create visual contrast and best match the application at hand.
What they said and how they felt
What they said and how they felt
What they said and how they felt
Marketing Collateral
We brought the new branding's elegance and modernness to the organization's logo, letterhead, business cards, signage, season booklet, brochure, performance posters, social media imagery, and website. Despite each performance and placement being unique, you can see that the brand's representation is strongly and consistently shown throughout.
What they said and how they felt
What they said and how they felt
What they said and how they felt
What they said and how they felt
Website
The newly designed Minnesota Ballet website not only infused the new brand throughout, it also streamlined the site's information in a much more user-friendly manner. Vast improvements were made to several functionality piece as well including: show schedule, performance ticket/season tickets, Studio Four events, youth classes, rentals, special events, and donations. All of these improvements help assist the organization continue operating towards its mission of inspiring appreciation of the art of ballet through performance and education.
What they said and how they felt
What they said and how they felt
What they said and how they felt
What they said and how they felt
More of what we have made
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