Challenge

Earlier in 2022, we helped Grand Marais Art Colony celebrate their 75th anniversary by creating a commemorative anniversary graphic. (More on that here if you're interested.) It was a fun way to mark the momentous accomplishment and give recognition to the Colony’s history. On top of that, though, the Art Colony also needed various elements to promote their 2022 season offerings. Their season branding needed to incorporate the 75th anniversary graphic, and in addition, be flexible enough to be used throughout the year in various promotional and communication pieces. Brochure design, social media imagery, and website elements all had to be created under one cohesive theme.

Solution

We kept the 2022 season branding clean and simple. The work (painting, sculptures, photography, etc.) that comes out of the Art Colony varies a lot, so we didn't want to create branding that compete with it. Rather, the season branding should help showcase it!Leveraging the 75th anniversary graphic and a new, fresh color palette, we built out a system for the year that could be adapted depending on where it was being used on and the space available. However, even when used on the same medium, like social media, we developed different ways for the season branding to be displayed. Again, this allow the artwork to be the star of the show. We're speaking to art-lovers here after all.

Want More GMAC?

We've had the pleasure of partnering with the Grand Marais Art Colony on many projects. To see more work we've done with GMAC, check out the links below:

• 75th Anniversary Graphic
• 2022 Art Festival
• 2021 Season Offerings
• 2021 Non-Fest Event
• 2021 Art Festival
• 2020 Season Brochure