What the heck does ‘branding’ actually mean? Just the word ‘brand’ or ‘branding’ can bring up a lot of questions. Well, have no fear, we’re here to help break down the basics. Welcome to Branding 101! Please take your seats and take out your number 2 pencils. (We promise to keep this short and to…

So you’ve got a new brand… It’s an exciting time! Hopefully your new brand is something you love and feels like it represents your business in exactly the right way. But with your new brand in hand, now what? It’s now time to take that beautiful new brand and share it with the world! Doing…

Today, we’re talking all about pizza. You may be asking: what does crafting my business’ brand identity have to do with pizza? Good question. So let’s get into it. How to craft your brand identity – pizza edition! Step 1: Understand Your Goals Defining goals is a great way to capture what your business…

We’re going to dive right int this one because it’s a big topic. Visual communication is the practice of graphically representing information to efficiently and effectively create meaning. Since that may have many of you thinking, “thanks for the nerdy textbook definition”, let’s break it down a bit. In layman’s terms. Communicating using just words…

Our future is looking very busy so we’re hiring a part-time graphic designer!

Now, we’re not in the business of creating sub-par brands. Far from it. We aim to create brands that truly represent the businesses they serve, ones that create a connection to the intended audience, and are flexible enough to be used across multiple mediums while still maintaining a strong, consistent presence. That said, there are…

Most of our clients come to us knowing they have a problem with, or at the very least disliking something about, their current brand. They may not know what they wanted fixed or even what needs fixing, and that’s fine by us. We’re here to do that heavy lifting. For the Duluth Children’s Museum, what…

As story tellers, we understand the impact video can have on quickly and succinctly telling a business’ story. While we and our clients know what makes our design studio unique, we wanted to be able to showcase who we are with the rest of the world too. That’s why we partnered with Old Saw Media...

Great design will be both visually and conceptually harmonious. It’s not rocket science, but on the visual side, the colors, fonts and style used should all work well together. However, having conceptual harmony is a whole other side of the design coin. Design that has strong unity will combine things in a way that brings…

There’s no better way to learn why Šek started and the inner workings of the business than by chatting with the person who runs the show – Mike Smíšek! We hope you enjoy this interview style blog where Mike, Šek’s Founder and Creative Director, gives you a look into his back story all the way…