The Šek Blog
Raise your hand if you’ve ever had to call in for customer support and been talked to like you’re just another faceless transaction. We’re going to assume 99% of you raised your hands. If you’ve never had a call like this, consider yourself lucky. They’re the worst. The hold music is usually horrible, but the…
Did you know that painting your front door has the potential to increase your home’s value? It sounds a little outlandish at first, but think about it. A freshly painted front door can change the whole look and feel of a home. It can increase the curb appeal and bring a unique flare to the…
Outsourcing work to a third party firm can be daunting. While it’s a great way to effectively get work expertly done, there can be a lot of unknowns. How will the agency or freelancer spend their time? What exactly will I get in the end? Am I getting a fair price? At Šek, we’ve intentionally…
With school back in session — in all sorts of forms these days — we’ve been picking, Šek designer and current University of Minnesota Duluth student, Kasey’s mind about all sorts of things. We won’t share her thoughts and challenges with an ever changing high ed landscape due to Covid-19, but we did ask her…
Before we get into the impact an investment in branding can have, let’s start at the beginning… What is branding? Branding is the process of giving meaning to a company, product or individuals by creating, and shaping, how a brand is perceived by consumers. Branding is a strategy designed by organizations to help people quickly…
Why is my business not growing? I bet it’s my website. If only it looked like company X’s site, I’m sure I could get more sales. Sound familiar? Businesses often think that just a few changes to their website will be the elixir to their bottom line troubles. Websites are commonly seen as a business’…
Over the past several weeks, many businesses have been able to turn their closed signs to open; DLH Clothing being one of them. With the reopening, came the addition of various procedures to safely welcome back both customers and staff. One of the ways to do that? You probably guessed it because you’ve seen it…
Designers are problem solvers by nature. We can help simplify a message, visually communicate a feeling, or inspire an action. While we can’t, however, solve the number of larger, more devastating problems we’re facing right now, we’d like to at least help in some way. That’s why we created the Šek Design Grant. We’re offering…
INTRODUCTION It’s 5:20 on a Wednesday afternoon, Thunderstruck is blaring over the speakers inside the gym, and I’m just about to start my second set of dead-lifts when I have to stop myself from laughing out loud. Here’s what happened. I just imagined what all of these mostly macho classmates would think if they knew…
You serve people, not potatoes. Your clients and partners know how hard you work and how much you do for the community but what does the general public see? How will a potential partner view your organization or business if they don’t know you? They’re likely not looking for a ‘dive’ adventure. I love a…
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