Lyric Opera of the North | 2021 Soiree

Lyric Opera of the North

Arts & Entertainment

What We Made

Event Promotion

Design

Print

Tags

arts organization

booklet

event

loon

lyric

mailer

poster

print

program

promotion

theater

theatre

Visit Site

Challenge

Some say print is going out of style. We disagree. There's something great about a beautiful print piece you can hold in your hands. Especially in an age when everything is online. Speaking of things being online... The move to everything being virtual in the wake of Covid-19 brought, like many things, the Lyric Opera of the North's (LOON) annual Valentine’s Day Soirée to a virtual format. The soirée's aim was to still bring a community of classical music lovers together in celebration of opera. Tough to due virtually, but the LOON team was up to the challenge. They thought up various fun ways to bring the feel of an energy-fill, in-person event into the homes' of LOON supporters. Part of that was done through the creation of a mailer with custom artwork to capture the essence of the event and formally invite participation.

Concept

The concept for the mailer was to play on the folds, ultimately making the inside an extension of the cover. When a recipient opens the invitation they see the same background extended to reveal addition, but coinciding, artwork. We created the exterior to be cohesive with the water on the back, with darker gradient, while introducing pink tones into the sunset on the front for a bold pop. Wouldn't you love to get this thoughtfully crafted mailer delivered in your mailbox instead of another digital invite?

Outcome

Some say print is going out of style. We disagree. There's something great about a beautiful print piece you can hold in your hands. Especially in an age when everything is online. Speaking of things being online... The move to everything being virtual in the wake of Covid-19 brought, like many things, the Lyric Opera of the North's (LOON) annual Valentine’s Day Soirée to a virtual format. The soirée's aim was to still bring a community of classical music lovers together in celebration of opera. Tough to due virtually, but the LOON team was up to the challenge. They thought up various fun ways to bring the feel of an energy-fill, in-person event into the homes' of LOON supporters. Part of that was done through the creation of a mailer with custom artwork to capture the essence of the event and formally invite participation.

Mailer Design

The concept for the mailer was to play on the folds, ultimately making the inside an extension of the cover. When a recipient opens the invitation they see the same background extended to reveal addition, but coinciding, artwork. We created the exterior to be cohesive with the water on the back, with darker gradient, while introducing pink tones into the sunset on the front for a bold pop. Wouldn't you love to get this thoughtfully crafted mailer delivered in your mailbox instead of another digital invite??

Other LOON Designs

We've had so much fun throughout the years designing all sorts of promotional pieces for LOON. Check out the links below for some of our most recent work.