Challenge

Rebranding is a challenge by itself. People are used to a business or organization looking a certain way. A show rebrand, can be even more of a challenge. If you're a fan of a show, you're truly invested. So sometimes a change can be even more of a delicate dance to navigate through.PBS North came to us for help rebranding their popular show, Almanac North. This show has been a staple in the area, so handling this one was going to be tricky. Other challenges we had to address was the logo's lack of flexibility. Since the show name was put in the center of the compass, the graphic had to be quite large to be able to make out the 'Almanac North'. The old brand also felt out dated and in need of some new life.

Solution: Show Rebrand

Because Almanac North is well known in northern Minnesota, we intentionally kept familiar brand elements to expand on the recognition that has already been built up. While the new visual identity has nods to the old brand, we added fresh, vibrant, and gradient colors. This, right off the bat, helps gives the brand a forward-looking feel. The graphical compass and ring — also tie ins to the old brand —  are subtly integrated without overwhelming the design. They act as compliments to the brand without overpowering or taking away from the show's name itself. We also chose a completely new font that aids in giving the overall brand a much more modern look.Most importantly, the new show rebrand places emphasis on the program's name, making it the focal point, instead of being buried.  We made each of the logo elements (name, compass, and ring) graphical dynamic. This allows us to create a whole system for the brand to work within. The compass and ring can be included or not, they can be stacked with the show's name, or the show name can live on its own. Whatever the combination, the brand look and feel is still the same even though the pieces have changed. This opens the brand to be implemented anywhere show promotion might take place. That could be a set design, letterhead, social media profile circle, you name it!

More PBS North

We've been partnering with PBS North to rebrand a variety of their shows. We've got more that we'll be sharing soon, but below is a look into two other show rebrands we've also created.

• The Great Minnesota Recipe
• Cardinal Learning Hub