Downtown Duluth - Greater Downtown Council

Duluth - Greater Downtown Council

Outdoor & Travel

What We Made

Event Promotion

Design

Tags

downtown

duluth

event

event branding

greater council

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Challenge

Duluth's Downtown Waterfront District is filled with a deep history but now has brought a new wave of energy to the city. That new energy is largely due to the hard work of the the Greater Downtown Council. They've helped bring unique retail options, delicious restaurants, opportunities for the art and business, all along the 90-block area. And they aren't done yet... Greater Downtown Council's newest initiative is a series of summer happy hour markets. Their goal is to highlight and support the local artists and makers of Duluth. However, they were in need of some event branding. Something that would tie the series together, grab attention, and help promote the events.

Concept

The event branding we designed for the Happy Hour Market is (intentionally) full of texture and variety. Since the makers of Duluth vary widely, we didn't want to focus too heavily on one medium. Featured markers, after all, will include: painters, photographers, leather workers, print and jewelry makers, etc. Using various design patterns in each letter is vague enough to encompass all makers while still having a very artsy feel. We included a lemon/orange slice (drinker's choice) as the "O" in "hour" to nod to the fun summer nature of the event. And show that adult beverages can be enjoyed while you pursue your favorite local makers.

Outcome

Challenge

Greater Downtown Council's newest initiative is a series of summer happy hour markets. Their goal is to highlight and support the local artists and makers of Duluth. However, they were in need of some event branding. Something that would tie the series together, grab attention, and help promote the events.

Solution

The event branding we designed for the Happy Hour Market is (intentionally) full of texture and variety. Since the makers of Duluth vary widely, we didn't want to focus too heavily on one medium. Featured markers, afterall, will include: painters, photographers, leather workers, print and jewelry makers, etc. Using various design patterns in each letter is vague enough to encompass all makers while still having a very artsy feel.We included a lemon/orange slice (drinker's choice) as the "O" in "hour" to nod to the fun summer nature of the event. And show that adult beverages can be enjoyed while you pursue your favorite local makers.

More Event Branding

Events are such a blast to create designs for — even if some more recent ones have had to be virtual due to the pandemic. Check out a sample of some other event branding work we've done to help promote a variety of events: