Blog

Šek Design Studio hiring post

We’re Hiring!

That’s right. Our future is looking very busy so we’re hiring a part-time graphic designer! Interested in joining our team? Take a look through the position’s roles and responsibilities below and apply today if you think you could be a good fit. Position Overview We are hiring a part-time graphic designer to help our team…

Ways to kill a brand blog Illustration by Šek Design Studio

Ways to Kill a Brand

Now, we’re not in the business of creating sub-par brands. Far from it. We aim to create brands that truly represent the businesses they serve, ones that create a connection to the intended audience, and are flexible enough to be used across multiple mediums while still maintaining a strong, consistent presence. That said, there are…

Šek Design Studio team meeting

See What We’re All About [Video]

As story tellers, we understand the impact video can have on quickly and succinctly telling a business’ story. While we and our clients know what makes our design studio unique, we wanted to be able to showcase who we are with the rest of the world too. That’s why we partnered with Old Saw Media.…

Grand Marais Art Colony 2021 instructor social assets, created by Šek Design Studio

Design: Bringing Unity & Flexibility

Great design will be both visually and conceptually harmonious. It’s not rocket science, but on the visual side, the colors, fonts and style used should all work well together. However, having conceptual harmony is a whole other side of the design coin. Design that has strong unity will combine things in a way that brings…

Mike Smisek Illustration

A Peek Behind the Curtain

There’s no better way to learn why Šek started and the inner workings of the business than by chatting with the person who runs the show – Mike Smíšek! We hope you enjoy this interview style blog where Mike, Šek’s Founder and Creative Director, gives you a look into his back story all the way…

humanize your brand blog

Humanize Your Brand

Raise your hand if you’ve ever had to call in for customer support and been talked to like you’re just another faceless transaction. We’re going to assume 99% of you raised your hands. If you’ve never had a call like this, consider yourself lucky. They’re the worst. The hold music is usually horrible, but the…

Šek Design Studio step by step client process

With You, Every Step of the Way

Outsourcing work to a third party firm can be daunting. While it’s a great way to effectively get work expertly done, there can be a lot of unknowns. How will the agency or freelancer spend their time? What exactly will I get in the end? Am I getting a fair price? At Šek, we’ve intentionally…

education and professional experience illustration from Šek Design Studio's Blog

Wait, We Didn’t Cover This

With school back in session — in all sorts of forms these days — we’ve been picking, Šek designer and current University of Minnesota Duluth student, Kasey’s mind about all sorts of things. We won’t share her thoughts and challenges with an ever changing high ed landscape due to Covid-19, but we did ask her…

Movo Studio exterior space design created by Šek Design Studio

What Your Space Says About Your Business

We’ve all sat in a restaurant where the tables did match, maybe the paint on the wall was chipping, or the whole meal felt a little like being in your grandma’s basement. When an experience has a disconnect from a service it leaves a lasting, negative memory. And we all know how negative experiences get…

Branding Drives Business Growth Illustration created by Šek Design Studio

Why Invest in Branding

Before we get into the impact an investment in branding can have, let’s start at the beginning… What is branding? Branding is the process of giving meaning to a company, product or individuals by creating, and shaping, how a brand is perceived by consumers. Branding is a strategy designed by organizations to help people quickly…

Website on a pedestal illustration by Šek Design Studio

Your Website May Not Be The Problem

Why is my business not growing? I bet it’s my website. If only it looked like company X’s site, I’m sure I could get more sales. Sound familiar? Businesses often think that just a few changes to their website will be the elixir to their bottom line troubles. Websites are commonly seen as a business’…

DLH Clothing store floor decals

Informing Safely and Intentionally

Over the past several weeks, many businesses have been able to turn their closed signs to open; DLH Clothing being one of them. With the reopening, came the addition of various procedures to safely welcome back both customers and staff. One of the ways to do that? You probably guessed it because you’ve seen it…

Šek Design Grant

Designed to Help

Designers are problem solvers by nature. We can help simplify a message, visually communicate a feeling, or inspire an action.  While we can’t, however, solve the number of larger, more devastating problems we’re facing right now, we’d like to at least help in some way. That’s why we created the Šek Design Grant. We’re offering…

Frenchie Cocktail packaging design, created by Šek Design Studio

Frenchie Cocktail | Behind The Design

INTRODUCTION It’s 5:20 on a Wednesday afternoon, Thunderstruck is blaring over the speakers inside the gym, and I’m just about to start my second set of dead-lifts when I have to stop myself from laughing out loud. Here’s what happened. I just imagined what all of these mostly macho classmates would think if they knew…

Serve People, the importance of brand connection from Šek Design Studio

You Serve People, Not Potatoes

You serve people, not potatoes. Your clients and partners know how hard you work and how much you do for the community but what does the general public see? How will a potential partner view your organization or business if they don’t know you? They’re likely not looking for a ‘dive’ adventure. I love a…

Buy sharper knifes, thoughtful design from Šek Design Studio

Buy The Sharper Knives

It’s 5:45 on a Friday night, we have company coming over in 15 minutes and I still have to prepare food for our guests. Luckily, we’ve got beautiful farm-share veggies and greens for the salad and it’ll only take me five minutes to chop the ingredients. I reach for the Epicurean cutting board with my…

SF-TeaserMichael-Smisek-746x200

Selective Focus: Perfect Duluth Day

We were very excited to be approached by Brian Barber of Perfect Duluth Day, who wanted to learn a little bit more about our background in a regular segment called ‘Selective Focus’. Click here to view the full segment. Mike Smíšek: I primarily work as a graphic designer but my background is in drawing and…

sounds-like-sheck

The Šek Name

Why in the heck would we call it Šek? Other than being able to use it in awesome phrases like, “Šek us out!” or “Šek the halls with balls of holly.” there’s actually a very logical reason for our unique name. To fully explain, let’s start by looking inward. If our job is to use design…

Šek Design's studio space 2016, branding window decals installed

Our Space

If you find yourself traveling along Superior Street in Duluth, look above the Electric Fetus and you’ll see our logo on the windows of the upper level. We installed them on the windows of Šek’s studio space on a 20 degree day with a little help from our friends at Radiant Window Cleaning, who graciously…