Blog
5 Branding Misconceptions
Branding. It brings up a lot of question marks for people. Is branding only for companies that have brand influencers? Can I check it off the list if my business has brand guidelines? Once I have a logo I’m good, right? There are countless branding misconceptions out there. Today we’re going to cover some of…
Humanize Your Brand
Raise your hand if you’ve ever had to call in for customer support and been talked to like you’re just another faceless transaction. We’re going to assume 99% of you raised your hands. If you’ve never had a call like this, consider yourself lucky. They’re the worst. The hold music is usually horrible, but the…
Paint Your Front Door
Did you know that painting your front door has the potential to increase your home’s value? It sounds a little outlandish at first, but think about it. A freshly painted front door can change the whole look and feel of a home. It can increase the curb appeal and bring a unique flare to the…
With You, Every Step of the Way
Outsourcing work to a third party firm can be daunting. While it’s a great way to effectively get work expertly done, there can be a lot of unknowns. How will the agency or freelancer spend their time? What exactly will I get in the end? Am I getting a fair price? At Šek, we’ve intentionally…
Wait, We Didn’t Cover This
With school back in session — in all sorts of forms these days — we’ve been picking, Šek designer and current University of Minnesota Duluth student, Kasey’s mind about all sorts of things. We won’t share her thoughts and challenges with an ever changing high ed landscape due to Covid-19, but we did ask her…
What Your Space Says About Your Business
We’ve all sat in a restaurant where the tables did match, maybe the paint on the wall was chipping, or the whole meal felt a little like being in your grandma’s basement. When an experience has a disconnect from a service it leaves a lasting, negative memory. And we all know how negative experiences get…
Why Invest in Branding
Before we get into the impact an investment in branding can have, let’s start at the beginning… What is branding? Branding is the process of giving meaning to a company, product or individuals by creating, and shaping, how a brand is perceived by consumers. Branding is a strategy designed by organizations to help people quickly…
Your Website May Not Be The Problem
Why is my business not growing? I bet it’s my website. If only it looked like company X’s site, I’m sure I could get more sales. Sound familiar? Businesses often think that just a few changes to their website will be the elixir to their bottom line troubles. Websites are commonly seen as a business’…
Informing Safely and Intentionally
Over the past several weeks, many businesses have been able to turn their closed signs to open; DLH Clothing being one of them. With the reopening, came the addition of various procedures to safely welcome back both customers and staff. One of the ways to do that? You probably guessed it because you’ve seen it…
Designed to Help
Designers are problem solvers by nature. We can help simplify a message, visually communicate a feeling, or inspire an action. While we can’t, however, solve the number of larger, more devastating problems we’re facing right now, we’d like to at least help in some way. That’s why we created the Šek Design Grant. We’re offering…
Frenchie Cocktail – Behind The Design
INTRODUCTION It’s 5:20 on a Wednesday afternoon, Thunderstruck is blaring over the speakers inside the gym, and I’m just about to start my second set of dead-lifts when I have to stop myself from laughing out loud. Here’s what happened. I just imagined what all of these mostly macho classmates would think if they knew…
You Serve People, Not Potatoes
You serve people, not potatoes. Your clients and partners know how hard you work and how much you do for the community but what does the general public see? How will a potential partner view your organization or business if they don’t know you? They’re likely not looking for a ‘dive’ adventure. I love a…
Buy The Sharper Knives
It’s 5:45 on a Friday night, we have company coming over in 15 minutes and I still have to prepare food for our guests. Luckily, we’ve got beautiful farm-share veggies and greens for the salad and it’ll only take me five minutes to chop the ingredients. I reach for the Epicurean cutting board with my…
Selective Focus: Perfect Duluth Day
We were very excited to be approached by Brian Barber of Perfect Duluth Day, who wanted to learn a little bit more about our background in a regular segment called ‘Selective Focus’. Click here to view the full segment. Mike Smíšek: I primarily work as a graphic designer but my background is in drawing and…
The Šek Name
Why in the heck would we call it Šek? Other than being able to use it in awesome phrases like, “Šek us out!” or “Šek the halls with balls of holly.” there’s actually a very logical reason for our unique name. To fully explain, let’s start by looking inward. If our job is to use design…
Our Space
If you find yourself traveling along Superior Street in Duluth, look above the Electric Fetus and you’ll see our logo on the windows of the upper level. We installed them on the windows of Šek’s studio space on a 20 degree day with a little help from our friends at Radiant Window Cleaning, who graciously…